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Choosing the Right Domain Name

Your domain name is your company's address on the internet, it is how people find you online and the basis of your organisations email addresses. An important part of creating your online presence is selecting your domain name. advanta Internet can help your choose the right name, register your name or secure already registered domain names that may be available for sale.

Domain Name Format

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Domain names must be between two and sixty three characters and can consist only of letters, numbers, and hyphens. Spaces and other special characters are not allowed and the domain name is not case-sensitive. The last part of the domain name is called the domain extension. Usually this is a Global Top Level Domain (gTLD) like .com or .net or a country specific domain, like .uk, .tv or .de. Sometimes the country domain has two parts and includes a second-level domain as in or

To date there have been really few gTLDs, (only 23) but that is now radically changing with over a 1000 new global Top Level Domains, such as .pub, .plumbing, .photography, .shoes and .training being released. This mean that a number of unavailable names will become available with the new extensions. But additionally a number of the new extensions are keywords and industry specific.

Selecting A Domain Name

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Here are a few pointers when choosing a domain name:

Relevant and SEO Focussed

The domain name should be related to your business, but there are also advantages if it can include keywords. Keywords are words and phrases that customers are likely to use in search engines to find you. The advantages of adding these keywords are that they add to your web sites SEO (Search Engine Optimisation) and influence your ranking in two ways. First, the domain name itself is considered by most search engine algorithms. Second, your domain name will very often be the text that other web sites use to link back to your web site; having key words in this anchor text is also an important ranking factor.


Having a memorable domain name is also important, as this will mean customers can enter it directly in their web browser without having to look it up. Choosing something that is relatively short will help with this and as a rule of thumb we suggest a maximum of 15 characters. The name should be easy to spell, (and again length can influence this), as typos will lead to lost traffic. Hyphenated domain names should be avoided too, as users tend to forget the hyphens.

Additionally, also consider registering other similar names and names with different extensions. advanta Internet can advise on domain name choices and availability and can help select names that strike a balance between form and function. Please contact us for information.

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Domain Name Pricing

advanta Internet Domain Name Registration and Transfer Prices. Others available please contact us.

Extension Registration Price /Year Transfer Price
.com, .net, .org £9.99 £9.99, £4.99 £4.99
.photography £14.99 £14.99
.technology £14.99 £14.99
.company £14.99 £14.99
.plumbing £19.99 £19.99
.kitchen £19.99 £19.99
.cab £19.99 £19.99
.limo £29.99 £29.99
.builders £19.99 £19.99
.support £14.99 £14.99
.training £19.99 £19.99
.menu £24.99 £24.99
.management £14.99 £14.99
.center £14.99 £14.99
.international £14.99 £14.99
.holiday £29.99 £29.99
.gift £14.99 £14.99
.farm £19.99 £19.99
.boutique £19.99 £19.99

Prices exclude VAT and are paid annualy in advance

*uk ccTLDs require a minimum of two years registration


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