We are based in Newbury, Berkshire and provide SEO development and consultancy internationally. We are experts in search engine optimisation, with expertise in SEO gained over are many years in the industry.
advanta Internet Limited was incorporated in July 1997, which is two months before Google.com was even registered. With over 15 years experience in search engine optimisation and digital marketing, we have proven methods to ensure our customers' web sites provide results and show a ROI (Return On Investment). Unfortunately, the SEO industry still has a number of unscrupulous companies that employ methods that break search engine rules and regulations. We only use ethical SEO approaches that will maintain the quality and usability of your web site.
Search Engine Optimisation (SEO) forms an essential part of a successful online presence strategy. Many people overlook the importance of SEO and having had a great web site built, it then disappears into the ever-growing internet, never to be found by its potential customers. In the first quarter of 2014, the internet is rapidly approaching one billion web sites. So it is clear that for your web site to stand out and be found by your customers, it needs to be actively promoted and work well with search engines.
Some see SEO as some form of dark art, but this is simply not the case. Search engines use complex algorithms to index and rank web pages. Whilst search engines algorithms are not made public (and are frequently updated and evolved) experience gained over a long period of time has given advanta Internet a good insight into these algorithms. This allows us to design your web site with in-built (or on-page) SEO features and to deliver or advise on how to build strong links to your web site and promote your web site through social media (off-page SEO).
advanta Internet provides SEO audits of existing web sites and SEO consultancy. Pricing is determined by the size of the web site or the scope of the project, so please call to discuss your requirements.
Search Engine Optimisation is an on-going process, however, this needs to start at web site design. Your web site needs to be optimised for search engines to crawl (index) and to maximise your web sites initial ranking. Our web development process includes a number of on-page SEO elements, these include:
Based on the principle that: "You can't manage what you can't measure" our web development process also includes the deployment of analytics scripts to allow Search Engine Optimisation of your web site to become a continuous improvement process. At launch your web sites performance on search engines can be measured and a baseline created. This baseline can then be used to monitor your web site's performance over time, detect when ranking performance declines and measure the success of any new SEO campaigns.
Our off-page SEO services focus on the creation and maintenance of "quality" back links to your web site, from authoritative and trusted sources. Our methodology focuses on using appropriate third party web-sites, such as online directories, trade and professional web sites, blogs, business map services and paid and free advertising. We help facilitate facilitating customer reviews and testimonials. This is combined with creation of social media accounts and blogs, to increase links created through social bookmarking and back links created through social media share, like, follow and pinning processes. Each solution is created to your individual requirements and based on the specifics of your web site.
Google has made several large changes to its search engine algorithms, over the past few years, (Panda, Penguin and Hummingbird updates). These latest algorithms have become increasingly effective at detecting attempts to exploit SEO rules and black hat tactics, as well as detecting genuine, but low quality back links. Tactics that have previously enhanced your ranking may now penalise your position. If your web site Google ranking has dropped, as a result of these updates, then advanta Internet can audit your web site and recommend changes to regain position. Please contact us, for details.
SEO services offered by advanta Internet Limited include: