These days it seems that every one and his dog (sometimes literally) is on social media. This may not be strictly true, but Facebook now has an incredible 1.23 billion monthly active global users and Twitter over 241 million monthly active users. Not only are the number of social media users increasing, but the amount of time spent on social networking sites is also increasing.
A recent study by Linkedin reports that 81% of businesses in the US are now on social media. In the UK, our experience shows that this figure is lower. However, the fact is the number of businesses using social networking sites to market themselves is rapidly growing and it is likely that more than half your competitors are already on social media or planning to be soon. We believe that an effective social media strategy should form part of any company's online strategy and provides a very cost effective marketing tool.